perfecting the booking experience
I was part of an ambitious project to design the Travel booking experience for a superapp startup.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study.
Interaction design on Travel booking，focus on these scenarios:
Hotel Booking
Main page
My role:
Pinpoint the problems and focus on the TAs, competitor analysis, construct a complete scenario, understand user’s psychology and intention. and perfect the UX flow with logic, reduce steps to complete user's goals.
•Competitor analysis
•UX pitch on solutions
•UX rules and guideline
•Flow and wireframe
•Implementation
•Iteration
I designed hotel, destination search experience.
In addition, I worked alongside 1 product manager, 1 UI, 2 engineers. Communication with PM and engineers.
Project Brief: Analyse Travel booking contexts：
-Compare the UX in hotel comparison, advertisement, recommendation scenarios,
-Evaluate different contexts and products’ variations.
-Aligned usage behaviours in one platform. s.
Target audience:
Travel- for young adult and working adults. Based on each vertical we have different target markets.
4 main shopping channels: hotel, ticktes, transport and destiantion
Understand the information hierarchy
Competitor analysis
Understand competitor's strategies and local services, how these factors affect the product design. Compare the pros and cons, define needs for our TA.
To understnad why, how , what information being displayed. Understand business need in order to design titerable spec and layout.
Walk through the Functions
Hotel search card
Precise search on the date, destination and the hotel level.
Reminder card
To remind the hotel booked with relevant information
Banner for advertisment
Recommended keywords
Waterfall contents
Set the ux rules
Touch point- Search Card
Search keywords
Date picker rule
Set the default date, date range, unselect, popup disappear rules
Price range rule
Set the default price range and button activation rule.
Destination search
Set the spec of history search, current location, recommended cities. Define the transition when clicking the alphabets
Interconnected screen overview
